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Showing posts from March, 2023

What Significance Does Logo Have On Your Target Audience?

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  Your company's logo is the face of your brand. It's the first thing potential clients notice about you, and it's what they will remember long after their first interaction with your company. A well-designed logo can communicate a brand's values, personality, and message all in one image. It's an integral part of your brand's visual identity, and it can make or break your company's success. A quality custom logo design can set your brand apart and will ultimately make your target audience attract. You can get a well-designed and updated custom logo design to build the interest of your potential clients towards your brand by hiring Logoinn , a designing and branding agency in New Zealand. An attractive logo can help your target audience to remember your brand and to associate positive qualities with it.   In addition, an attractive logo can help you to stand out from your competitors. A well-designed logo will make your brand look professional and credible...

Psychology of Colours and Shapes: How These Impact Your Brand?

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  Shapes and colours are building blocks of logo and web design . These design elements speak to us in several ways and enable non-verbal communication. Graphic designers who understand the psychology of colours and shapes have a better chance of building impactful logos and high-converting websites. As a business, the colours and shapes you feature in your logo and web designs will tell a very specific story. These design elements will not only show how you perceive yourself but will reflect how you want to be perceived by the audience. At the heart of every strong brand, there is a recognisable visual identity. Considering the top brands in the world such as Nike and McDonald’s, we subconsciously think about their brand logo whenever we hear their brand names. These leading businesses have forged meaningful connections with their customers and within their industries by establishing a strong visual identity for them. With the help of thoughtful branding decisions and bette...